Taste Culture (Wine and People)
6 Jan
I have been fortunate to witness and experience the diverse cultures of the world; from the chaotic boarder markets in Hong Kong and Beijing, to walking down long gravel roads in Uruguay in search for the finest wines, all which culminate into my love and appreciation for culture. Though differing in location and grapes, all of my travels have been bursting with diversity and a strong sense of community.
These very activities, the act of enjoying exceptional food, great conversation paired with some of the greatest wines are what made me fall in love with the wine industry. Following my passion for wine, culture struck my curiosity with learning about the origin and manufacturing process of wines. My interest came to full maturation while visiting the stunning French seaside village of Villefranche-sur-Mer. Since then, my quest for fine wine and exceptional culture has carried me till this day.
It isn’t where or how the wine originates, but why it was produced that gets to the basis of wine culture. Wines handcrafted in diverse cultures are produced to fit the taste buds for the local cuisine. A great example would be Argentina, famous for its Malbec, which pairs incredibly well with the steaks and other prepared meats that are staples for Argentinean cuisine. Wine is more than just red or white. It is both a true art form and a science. The time consuming process of wine making is collaborated from the initial harvest, to fermenting and aging, to the final stages of bottling. I also learned that shipping and sipping doesn’t differ between wineries despite their location and grapes. From my travels, I conclude that wineries have the same end in mind: making the best wine possible for themselves and others. This, I believe, is how we taste culture. Wine possesses culture in every sip. Beginning with the handpicked grapes, wine brings out differences in itself but also among ourselves, good and bad. But it’s the good that we should celebrate and rejoice over a great wine.
As Jody Elsom from Elsom Cellars shares, we can have differences and come together, drink wine and enjoy one another’s company. Though some wines may think they are better because of where they originate from, this is not always fact. Wine culture begins with the grapes. The “artist” who chooses when and how the grapes will be produced is what truly starts wine culture. So join me as I travel around the world drinking fine wines and brining you back what different cultures I experience.
I suggest holding your glasses up and proposing a toast to fine wine, as you celebrate and sample the richness of culture.





